About 18 months before Marvel's 25th Anniversary, I was called to an executive staff meeting (the President, all the VPs and Directors) to discuss the Anniversary. It was decided we should have a "publishing event" to celebrate. I suggested several things, including introducing a second "new" universe. Everyone liked that idea. I was given a development budget of $120,000. Later, Tom DeFalco asked me if he could be in charge of the project. I agreed. Months passed. Tom made little progress. The only idea I can remember that he developed in that time was Speedball, the less said of which, the better. Time got short, so I took over. I came up with the concept of a science fiction super-hero universe, as opposed to the original science fantasy super-hero Marvel Universe. By this time, Marvel Comics was being shopped for sale. Suddenly, the owners (essentially the Board of Directors) were as one might expect, loathe to make any investment in the future. Nothing "useless" that took dollars off the bottom line (such as developing characters that may pay off in the future, when presumably new owners would be in place) was tolerated. My budget was cut from $120,000 to $80,000 to $40,000 to "stop all spending" in the space of a week. We had spent only about $12,000 point, much of it on Speedball, I believe.
The line did not do well (i can tell you i never bought a New Universe title in realtime; i was a fan of Marvel comics), but to be fair, the R&D budget for the line, originally $120,000, was reduced down to a tenth of that (and that money was spent on Speedball). Read More: Secret Wars II #9