Is this a real movie?

Yes. and it's getting rave reviews.

i'd like to see a report on sales of Real Dolls before and after the movie got made.

It's not an ad for real dolls and I'm sure those who would buy real dolls already know about their existence.

Any product can use more advertising, and a movie that raises awareness of a product will also help even if that isn't its intention. For example, i am now going to be purchasing more ginger bread men, in the hopes that they might be possessed by Nick Nolte.