Someone please explain what the purpose of these things are.

Plinky

and

Zumbox

Plinky's advertised as some sort of thing that helps bloggers who are stumped about what to blog.....I'm not sure why anyone would need a service to come up with questions like "List 5 things you want to do before you die" or "What's a book you'd recommend?". Why can't you come up with questions like this on your own? And if you can't think of anything to say, mebbe you don't really need a blog.

And Zumbox......er......wha-huh?