John Cole, quoting the NYTimes:

"Rhetorically, Republicans are having a very hard time finding something that raises the consciousness of the average voter," said Saul Anuzis, a former chairman of the Michigan Republican Party who recently lost a bid to became national party chairman.

Workaday labels like "big spender" and "liberal" have lost their punch, and last fall, Senator John McCain of Arizona and Gov. Sarah Palin of Alaska gained little traction during the presidential campaign by linking Mr. Obama's agenda to socialism.

So Mr. Anuzis has turned to provocation with a purpose. He calls the president's domestic agenda "economic fascism."

"We've so overused the word 'socialism' that it no longer has the negative connotation it had 20 years ago, or even 10 years ago," Mr. Anuzis said. "Fascism -- everybody still thinks that's a bad thing."

I suppose after fascism loses its luster, you could move on to botulism. Or cubism.