Veggiedag.

Last year, Rajendra Pachauri, chairman of the U.N. Intergovernmental Panel on Climate Change, suggested that the most useful step ordinary citizens could take to help combat climate change would be to stop eating meat. In Belgium, an entire town is taking his advice to heart. The Flemish city of Ghent has designated every Thursday as "Veggiedag" - Veggie Day - calling for meat-free meals to be served in schools and public buildings, and encouraging vegetarianism among citizens by promoting vegetarian eateries and offering advice on how to follow a herbivorous diet.