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Did advertising ever work?

Because you can measure clicks, it's easy to see how well online advertising works. And of course, online advertising doesn't work very well. The conclusion advertisers seem to be drawing is that online advertising isn't very effective. But traditional ('offline'?) advertising isn't known to work better; it just isn't measurable.

The logical conclusion to all of this results in the destruction of print media and television as we know it, of course. So i guess we shouldn't really think about it.

By fnord12 | December 6, 2010, 11:24 AM | Liberal Outrage


This only measures advertising as a means to induce action, for which I agree it has never been well suited. On the other hand, if you consider the goal of advertising to be to change/create sentiment, that's basically impossible to measure, but also a task at which I think it's much more successful.

Kevin Drum, echoing joshua: