Nerds ruin everything
Comic-Con, as a growing number of movie marketers are realizing, has turned into a treacherous place. Studios come seeking buzz, but the Comic-Con effect can be more negative than positive. The swarm of dedicated fans -- many of whom arrive at the convention in Japanese anime drag or draped in Ewok fur -- can instantly sour on a film if it doesn't like what it sees, leaving publicity teams with months of damaging Web chatter to clean up.
I sent this entire article around at work yesterday.
Reference from SuperMegaMonkeyNintendo stocks fall 5% after Wii U announcement at E3. Pretty meaningless in the long run, i guess. Just noting that it's not just nerds that can instantly rule that something sucks, causing PR damage. All i'll say about the... Read More: Stockholders ruin everything