I Will Pay You to Stop Using Our Products
So sad. Link
Fashion retailer Abercrombie & Fitch is reversing the normal rules of product endorsement by offering a "substantial" sum to Michael Sorrentino - AKA The Situation from MTV's Jersey Shore - not to wear its clothes.
Considering how much the Jersey Shore cast spend on clothes, Abercrombie & Fitch is giving up a decent profit besides paying them off to not ruin their brand by wearing their clothes.
Why do good things always happen to stupid people? Why can't i get offered lots and lots of money to do nothing but be a fool?
By min | August 17, 2011, 12:32 PM | TeeVee
This was obviously a PR move from Abercrombie & Fitch. And, for a company known for having naked underagers in their catalogs, this just feels like a lie.
It's clearly a stunt but i don't think it changes the fact that min would like people to pay her to not use their products.