After the recent outrage over brominated vegetable oil, Pepsi has removed it from Gatorade. But not Mountain Dew.

I guess the optics of selling flame retardant in the product you market to athletes was particularly bad. But the product that gets tie-ins with Batman and Halo? Those schlubs will drink anything.

P.S., don't tell me that it's FDA approved. Every country with a functioning regulatory agency has banned it. And you're selling Mountain Dew in those countries. And you'll now be using the substitute in Gatorade. So you clearly have a solution here.