This isn't a terrible movie ad. There's no gratuitous butt shot or anything. But why is Black Widow walking with her hip cocked and her arms held out to the side holding her guns sideways? Is she surrendering?

And let's compare her expression to Cap's or Fury's. They've both got the "angry determination" sort of face on. Black Widow's sporting the "blank supermodel stare" and the flippy hair is not helping. She's one "partially parted lips" away from "Why does she have a porn face?". Winter Soldier's exuding more tough ass-kickery and you can't even see his face clearly.

Now, Black Widow can kick ass. I know she can. I saw it in the Avengers movie (i would have seen it in Iron Man 2 if they had backed the camera up enough to fit more than limbs. and i wanted to see it in CA: Winter Soldier, but i was too busy keeping my eyes shut for 2 hours so i wouldn't puke - see Palsy Cam post). There's no reason why she can't come off just as tough as the guys. So can we give her (and every other chick in an action movie) an "angry determination" face with a corresponding, non-butt pose like the guys get to have? That's not alot to ask, is it? You even get to keep the cat suit.

And if you still don't think there's anything wrong with the way Black Widow's posed, imagine Cap in a similar one.