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« TeeVee: July 2011 | Main | TeeVee: September 2011 » TeeVeeI Will Pay You to Stop Using Our Products So sad. Link Considering how much the Jersey Shore cast spend on clothes, Abercrombie & Fitch is giving up a decent profit besides paying them off to not ruin their brand by wearing their clothes. Why do good things always happen to stupid people? Why can't i get offered lots and lots of money to do nothing but be a fool? By min | August 17, 2011, 12:32 PM | TeeVee | Comments (2)| Link This article on why 200,000 people cancelled their TV service is interesting. Seems it's more due to the poor economy than everyone switching to Netflix and Hulu, but those services are a factor. I just thought this was interesting: On the other side, operators are increasingly shying away from customers who might not want to pay for the premium cable package, multiple DVRs and other bells and whistles. DirecTV and Dish Network both run credit scores of potential subscribers to weed out those who might turn out to be flakes and cancel after an introductory deal is over. The goal -- to get customers signed up for as many value-added services as possible -- is not just about driving up revenues, but about making those services sticky and increasing customer lock-in. Not a direct comparison, but it reminded me of how, when faced with declining mass market sales, comic companies retreated to the direct market and focus now on getting more money out of their existing customer base through things like variant covers, non-essential mini-series, and line-wide event crossovers, rather than trying to expand that customer base. Actually, it's also similar to what i've read concert ticket services are doing with VIP tickets and other value-adds in the face of declining ticket sales. I don't know if these trends are showing a haves/have-nots division or if it's just some industries dealing with shifting trends. But the direct market ploy made comics a niche market; seems unlikely that the same thing would happen with cable, but we'll see. By fnord12 | August 11, 2011, 12:12 PM | TeeVee | Link What they're advertising here is the original 5 part pilot mini-series. $39.95?? Adjusted for inflation, that's $82.73! No amount of free posters is going to make up for that. I'm pretty sure every kid couldn't own a copy. No wonder we live in a world dominated by the forces of Cobra. By fnord12 | August 10, 2011, 8:57 PM | Comics
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