Hulk #30? Finally give me an issue where Ed McGuinness is drawing interiors, and then tease me with the awesomeness of Xemnu... but bring in the Impossible Man? Ugh! And it's a grudge-match over the use of the Hulk trademark (a geeky reference to the fact that Xemnu was originally called the Hulk in his first 1960 appearance). And the whole "Banner & Ross forced to share a body" thing. Stupid, stupid, stupid.

This book has been good under Jeff Parker. He's made the Red Hulk a decent character. But sales have been going down dramatically since Jeph Loeb left, and the book needed something to get people to realize it's "still"* good. Ed McGuinness on art might have brought people back to take another look at the book. But what they're going to get is a bad joke issue.

*Of course, the book wasn't actually good under Loeb, but it sold well (possibly due to the art and the mystery of the Red Hulk).