This is why Marvel thinks we're idiots (from Paul O'Brien's monthly sales analysis; link a few posts below).

Content-wise, literally nothing changed about this book between Avenging Spider-Man #22 and Superior Team-Up #1. And yet thanks to a re-numbering and variant covers, it triples in sales.

It's a good book, and if this is what it takes to keep it alive, so be it. But it really shows how little content matters.

And i guess i should again extend my thanks to whoever is buying all these variant covers for subsidizing my hobby.