Why the hell would anyone think this was a product that needed making? Was it getting too easy to tell the time??

The Kisai Quasar display camouflages the time behind a pulsating geometric pattern. The time is actually always visible to the trained eye, but is likely to remain hidden to the uninitiated. The display can be set to three different modes: Number Mode, which shows the time clearly; Pattern Mode, which hides the time behind a static pattern; Animation Mode, which makes the pattern pulsate in a zooming effect.

Oh, yeah. A constantly shifting pattern that pulses is a feature i've always wanted in a watch. That won't totally drive me nuts.