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More Cola in My Milk

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Fairlife, which will launch in the US next month, will cost twice as much as regular milk and will have 50% more protein and 30% less sugar.

Sandy Douglas, Coke's global chief customer officer, said Fairlife was "a milk that's premiumised and tastes better and we'll charge twice as much for it as the milk we're used to buying".

He told a conference: "We're going to be investing in the milk business for a while to build the brand, so it won't rain money in the early couple of years. But like Simply [Coke's premium fruit juice line], when you do it well, it rains money later."

Do you think Sandy has any idea how douchey he sounds? "We're going to charge you twice as much for milk and then we're going to be rolling in dough. Suckers!"

It's just milk, though. So, until they start mixing it with cola, i think Pepsi still has them beat on sheer fantastic-ness (which is more of a word than "premiumised". douche.).